Discover how Studio Ashby’s Neo Bankside design uses color, texture, and rugs to elevate this London residence. A perfect blend of art and design.
In the heart of London’s architectural landscape, Neo Bankside offers a sophisticated canvas where design meets creativity. Transformed by the vision of Studio Ashby, this collector’s residence embodies a poetic harmony of color, texture, and artistry. With over 110 curated art pieces adorning its walls and expertly chosen furnishings, the space is a vibrant expression of contemporary luxury. Central to this design are rugs—artistic foundations that tie together interiors, introduce tactile warmth, and elevate the living experience.

A Palette That Speaks to the Soul
Color defines the character of Neo Bankside’s interiors. Rich jewel tones, such as deep teal, mustard yellow, and plum, inject vitality, while warm neutrals balance the overall ambiance. These hues flow seamlessly throughout the space, appearing in both architectural elements and decorative accents.
Rugs become the essential bridge that connects these colors, anchoring spaces and unifying design elements. In the living room, a bold rug featuring geometric patterns in blue and gold takes center stage, setting the tone for the room’s dynamic yet inviting atmosphere. Its design complements the curated art on the walls, creating a cohesive aesthetic that feels both intentional and effortlessly beautiful.


The Power of Texture
Texture is the unsung hero of Neo Bankside’s design, elevating it from visually stunning to a tactile experience. Studio Ashby masterfully layers materials to create depth and dimension—think velvet sofas, gleaming metal finishes, and handcrafted wood furniture. Yet it’s the rugs that truly bring a sensory richness to the space.
One standout rug in the living area boasts a luxurious high-pile weave, adding softness underfoot and creating a cozy counterpoint to the sleek architectural lines. In contrast, the dining room features a low-pile rug with intricate patterns that add sophistication without detracting from the elegance of the furniture. This thoughtful interplay of textures invites touch and engagement, making every room a feast for the senses.





Rugs as Works of Art
At Neo Bankside, rugs are elevated beyond their traditional role as floor coverings—they are functional masterpieces that enhance the design narrative. Carefully curated and impeccably crafted, each rug complements the surrounding decor while making a bold statement of its own.
Some pieces feature abstract, painterly patterns reminiscent of modern art, while others reinterpret classic motifs with contemporary flair. The use of color-blocked rugs is particularly striking, as it helps define distinct zones within the open-plan layout without disrupting the natural flow of the space.
Beyond their visual impact, the rugs serve practical functions. They soften acoustics, provide warmth, and ground the furnishings, ensuring that the residence feels both elegant and livable.


Where Comfort Meets Elegance
Despite its artistic sophistication, Neo Bankside remains a space designed for comfort and daily living. The rugs contribute significantly to this sense of warmth, transforming each room into an inviting retreat.
In the bedrooms, plush rugs in calming hues create a serene environment, encouraging relaxation and tranquility. Meanwhile, the communal areas come alive with vibrant patterns and bold textures that energize the space. The tactile experience of walking on these meticulously chosen rugs enhances the overall ambiance, making each step a reminder of thoughtful craftsmanship.



Create Your Own Masterpiece
Neo Bankside’s inspired use of color and texture highlights the transformative power of rugs in interior design. Far from being mere accessories, they are foundational elements that ground a room, add dimension, and contribute to its personality. The careful selection of each piece shows how rugs can seamlessly blend artistry, function, and tactile comfort.
If this project has sparked your imagination, explore the exquisite collection at TAPIS Studio. Our expertly crafted rugs offer a symphony of textures and patterns designed to elevate your space. Whether you’re seeking bold statement pieces or subtle, refined designs, TAPIS Studio has the perfect rug to complement your style. Discover your next masterpiece and transform your home with the artistry of texture and design.

Photography: Phillip Durrant