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Pantone Color of the Year 2023: Meet Viva Magenta


New year, new tendencies, and new trend shade. It´s time to discover the Pantone Color of the Year 2023, Viva Magenta.

December is the month of predictions; it´s a month where we all are with one foot already in the next year. In December, we are all about the new trends in interiors, fashion, and, of course, colors.

As it has been for the past 20 years, Pantone Color Institute contributes to the new year trends by presenting the Pantone Color of The Year 2023. This year, the selected shade is Viva Magenta – a vivid color that promises to brighten the year.

The bold pinkish-red hue chosen for the Pantone color of the year 2023 is brave, bright, and extremely beautiful. Prepare yourself because this color will paint the following year with boldness. Read on to discover more about the Viva Magenta, the Pantone color of the year 2023.

Moodboard With The Pantone Color Of The Year 2023, Viva Magenta.

What is the Pantone Color of the Year?

First things first! To understand the importance of the year’s color and how it can shape the trends in the following year, we will start explaining what the Pantone color of the year is and how it is selected.

Created in 2000, the color of the year aims to emphasize the importance of color in our daily and its relationship with the culture. It´s a way to show how the color can reflect the global culture in a specific moment and bring the spotlight to its meaning.

The selection process for the Pantone color of the year is not arbitrary; it requires study and market analysis, making it a fantastic indicator of what will be popular in the upcoming year. The Color of the Year is chosen after rigorous research and trend analysis.

To select the color of the year, the Pantone Institute has a special board with global renewed names of the design industry that analyses new social and economic trends, modern visual and digital artists, and all areas of design, media, entertainment, and music sectors. The process is a continuous exchange among a group of color specialist people.

The development of items and consumer decisions have been impacted by Pantone’s Color of the Year since its introduction. From fashion, interior design, industrial design, and graphic design – almost all areas are influenced by the color of the year.

The Pantone color of the year indicates trends, and it’s a great way to keep yourself and your projects up to emerging trends.

The Pantone Color Of The Year 2023

Everything that you need to know about Viva Magenta

Now, it´s time to explore the color that promises to paint the following year with bold and vivid hues. The Pantone color of the year 2023, Viva Magenta is a mix of red and pink – with blue/purple undertones; it presents a balance between warm and cool. As Pantone Color Institute referred, an unconventional shade for unconventional times.

Following the changes of the atypical times of the last years – the interior design trends are concentrated on comfortable and maximalist interiors.

Since the pandemic, how people look at their homes has changed – more than a space; it´s also a refugee where life narratives are created. Home is not just a space anymore. Since then, the trends in interior design have been going for more colors, boldness, and comfort.

But it wasn’t just the interior design trends that have changed in the past year; all life aspects have been impacted by it – even in the cultural and economic industries. It was what the Pantone Color of 2022 showed, the Very Peri, a color created by Pantone Color Institute to reflect the relationship with Gen Z and technological trends.

This year, we still feel the impact of the pandemic and last year’s changes. The Pantone color of the year 2023, Viva Magenta, aims to explore the dynamic between Artificial Intelligence and human creativity.

Pantone color of the year 2023 goes to the encounter of the maximalist and metaverse trends. It is a bold but not aggressive hue, a color that provides feelings of joy, optimism, and fearlessness to write the best narratives in 2023.

But unlike the Very Peri, the Pantone color of the year 2023, Viva Magenta, also represents a connection with the environment; it´s a color based on nature that descends from the red family, vibrates with energy, and demonstrates a new signal of strength.

Exploring the relation between metaverse trends, technology, and the environment – the color of the year 2023, Viva magenta symbolizes a balance between nature and technology, warm and cool, physical and virtual, evoking a multi-dimensional world that the Pantone Color Institute called “the Magentaverse.”

More than just a color of the year, Viva Magenta represents what the actual world is and what it needs – a balance of boldness and fun, confidence and humanity. It´s a call to show how digital space has accelerated globalization and the importance of connecting with people and kindness.

The Pantone Color of the Year is not just a shade, but a way to represent the tendencies and needs and have a significantly impact on industries, including interior design.

The Pantone color of the year 2023, Viva Magenta, promises to paint the new year with energy and beauty. Prepare yourself because this trending shade will highlight the interior with the touch of boldness that it needs.

Now that you know everything about the Pantone color of the year 2023, check out our trendy rugs to create stunning and colorful interiors full of Viva Magenta.

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