ECHOES transforms Milan into a boundless virtual gallery where visitors can explore the intersection of design, technology, space, and time.
This year, TAPIS & HOMMÉS Studio will not exist in a single space but will be everywhere—emotionally, virtually, and conceptually. As Milan Design Week suggests for 2025, the theme centers around the intersection of design and technology.
In response, TAPIS provokes and creates a virtual gallery where visitors can expect a digital take on the city—an immersive journey through spaces where design moves beyond physical boundaries.
We are, but we are not. Or are we?
Beginning at the city’s heart, from the iconic Duomo, the brand takes visitors into seven urban squares, where the virtual gallery redefines the design experience. Architecture, interiors, and art dissolve into an immersive, multi-sensory journey.
TAPIS Studio challenges the traditional exhibition format, blending the real and the virtual. This is more than a virtual gallery—a movement toward a future where design exists beyond material form and ECHOES through sound, space, and memory.
Since its debut at Milan Design Week, TAPIS & HOMMÉS Studio has consistently redefined the intersection of design and technology. In 2022, the studio explored virtual environments, dissolving the boundaries between color and digital design.
In 2023, it invited audiences to rethink the essence of space, embarking on a journey through new creative realms. Now, ECHOES emerges as a multi-sensory experience, offering a glimpse into the future of design.
By dissolving the limits between real and virtual, past and future, TAPIS Studio redefines what it means to experience design. Milan Design Week 2025 will never be the same—because now, it’s everywhere.
